Most Used Fashion Words in 2017

As the year draws to a close, it’s only natural that we reflect on the buzzwords that stole the sartorial show. 

This year’s Most Used Fashion Words in 2017 reflect fashion’s transition into its most progressive and politically-minded sphere to date, with words like “power” and “woke” taking the top two spots consecutively.

Compiled by global fashion search platform Lyst, the list was generated by analysing more than 30,000 articles from 100 different online fashion and lifestyle publications.

While there were some generic inclusions, such as “floral” and “statement”, the prevailing theme of this year's list was that vociferous social awareness has never been more in vogue.

The idea of fashion being “woke” could be attributed to Maria Grazia Chiuri’s debut collection for Dior, which included the now iconic “We Should All Be Feminists” T-shirt that so many high street brands have recreated.

However, Dior was not the only fashion house to embrace forward-thinking fashion in 2017, Prabal Gurung and Jonathan Simkhai were just some of the other designers who also responded to the rising prominence of feminism across social culture. 

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