Tecno Phones Review: Why They Are Doing Well In Nigeria

I love sharing my creative opinion on products or services I use and the feedback worth sharing. Tecno Phones are no exception. Since their launched here in Nigeria, I can testify the vital reasons why they are doing well in Nigeria not because I bought and use the brand but because I know more than dozen of family and friends who use Tecno phones and they love the very brand.

But is that why they are doing well in Nigeria? I don’t think so, I read on social networks like facebook and twitter both the positive and negative feedback from tecno users and I do respect their reviews respectively. But even if I love sharing creative review on a product or service I once use, I will still point out some error to be corrected or give suggest ion on how to fix it.

There are two things that make or break a brand; positive and negative reviews. Gone are the day people read or heard about a particular brand on TV cable, radio or newspaper and they went directly to the store and bought it. This is an informative age, and thank to Google for giving value to our money.

Nowadays, we cannot just walk into a shop to buy any product or place order online without first Google the product review. Example: I want to buy Tecno C8; I will open a new tab, type google.com or google.com.ng, sent and wait for the search engine to open. Since I want to buy Tecno C8, I will type ‘tecno c8 review’ (without the quotation mark) inside the search box and click search/go.

In few second, series of results will display and you are free to click on any page that relate to tecno c8. Whether positive or negative, your decision will base on the reviews you read about the product you want to buy. Where are we heading to? Why tecno brand are doing well in Nigeria? We are not there yet. But before we get there, I believe by now you can get the picture on what make or break a brand by following the steps above.

If 80% of reviews you read about tecno c8 or any model is positive, that give you the value for your money. The confident to walk into that shop and buy one, buy online and recommend to your friends. Personally, what I did after buying a product and am satisfy with it is to go on my facebook wall, twitter handle, or tech review blogs and share my own review with others.

But why others ignore the 20% negative feedback from the product users, I creatively analyze, suggest how or what the company could do to improve rather than just criticizing and walk away. Am a big fan of tecno, I don’t love all their products or some features on ones I love. But will I write negative review about them or those products because of this? Hell no! There’s a sayings that ‘one’s man food is another man poison’. How will others (who love the product you hate) feel after reading your negative review?

Read: GoMyWay.com Review: Creative Opinion

If you are a fan like me, I recommend going for tecno phone with features you love. Search until you find one and save yourself the art of paying for what you don’t love and end up writing negative review for the mistake solely make by you. Google is your friend, let her help you! Are you shy to tell her what you want? Lol. If you are shy to tell your girlfriend or your wife what you want to eat, then your fiancée or your wife will cook what she want to eat. The same method Google use to give you what you want. If you type nothing inside that search box (if you ask her nothing), it display nothing (she give you no result).

Look like am talking too much and the topic persuading from the original. But if what you ask your friend Google is wrong, then the review you write about that thing will be negative. Tecno in this case do well in Nigeria because they give you and me what we want, it that not true? Well, if your guess is that ‘this is my opinion’, I will love to read your own opinion from the comment box.

Now, we all know why tecno dominate the Smartphone market in Nigeria. Less you forget, tecno is the reason why giant mobile phones brand like Samsung and blackberry are sitting on the bench now. Why are they sitting on the bench? They were making Smartphone for the rich. Then tecno took the advantage of the large market queue for similar Smartphone and push away these giant brands. Based on my statistic, out of 100% android users in Nigeria; 60% are tecno users and the remaining 40% can be share among brands like Samsung, Blackberry, Gionee, LG, HTC, Infinix, etc.

Enough is not enough until UOB readers say is enough! *Lol*

Below are the five reasons why Tecno is doing well in Nigeria:

1.     Cheap price of Tecno phones

Brands like Samsung and blackberry has made the keyword searches for cheap price of tecno phones increasing every second. When tecno first took the advantage of making mobile phones for the consumers unlike Samsung, apple and blackberry, they understand that the purchasing power to dominate the targeted market in Nigeria is to make quality products with low price tag.

2.     High Quality of Tecno phones

Like a professional brand with an exceptional marketing strategy; they didn’t weight their success based on giving the market low priceproducts only, but also high qualities because they want Tecno to be a household name in Nigeria. They decided to do what the giant brands like Samsung and blackberry did in term of high quality with controversial low prices to dominate the targeted market. But first, as Chinese company, some people didn’t take them serious including the well-known brand like Samsung who is struggling now to keep the remaining customers tecno reluctantly left for them. Nigerians chose Tecno phones not because they can afford them, but because of the same high quality compare to expensive brands like Samsung and blackberry.

3.     Marketing Strategy

Tecno marketing strategy was to produce cheap and quality phones for their targeted core customers. But that was not all, understanding what the customers want and the easy way to get it was the marketing campaign worth doing. Instead of paying top bloggers to write reviews for their products, they give their best in quality that produce positive reviews from loyal users.

4.     Local Advertising

Good products are good because people buy and use them. But can people buy what they heard and not seen? One thing tecno do different when it comes to advertising their product is to go local. They are focusing on mobile phone dealers/sellers in Computer Village and other top tech marketers in all the biggest cities in Nigeria.

5.     Awesome design

Tecno understand the challenges to remain consistent in this business. If a brand like Samsung under a year launched two phones with different designs, what tecno should do to beat that? My suggestion is not launching out three or four phones to beat Samsung, but one or two phones with exceptional design. If truth must be told, some of us love tecno products not because they are cheap but because of their awesome design with luxury view.

I know there are more than five reasons that tecno is doing well in Nigeria. If you are a UOB reader or guest and you know other reasons to share, please kindly make use of the comment box and let the discussion continues. Oh! My coffee is cold. *BOOOOOOM!*